Pricing Research Paper Example | Topics and Well Written Essays - 750 words

Pricing - Research Paper Example Ideally, skimming refers to setting high prices based on the value of the product (Holden and Burton 51). The features of the new washing machine are likely to excite the customers, creating no need for the company to opt for a discounted pricing strategy. The financial value of the product is strength to the organization. The new washing machines is built on new technology that requires very little water and energy to clean clothes. Therefore, customers are unlikely to put cost into consideration and instead consider the functionality of the washing machine. According to Holden and Burton (51), most customers buy a product due to the service they receive from the product, and not on price. In fact, very few customers choose to buy a product due to pricing, leaving the biggest customer base on the service side. Low pricing could make the customers perceive the washing machine as inferior. A low price intended to attract more sales might lead to decrease in sales in the later days, as customers’ debate on the standards of the product. Cheap products are considered to be of substandard quality while highly priced products are considered to be of high quality. ... A machine using little water and energy to clean is likely to be exactly what the market needs presently. An evaluation of various cost benefits the machine is likely to bring to homesteads is enticing enough for a person to be lured to purchase the machine. Imagine a machine that uses much less energy and even much less water to do the same amount of washing just like an ordinary washing machine? Is that not exciting good news? Out of all possible considerations, my price would not be based on either competition or willingness to buy by the customers. Penetration strategy is the war of prices where companies slash their prices with huge margins as they compete to retain their market share amidst overwhelming competition. Penetration strategy mostly applies to the period of growth where customers have understood the product while competition is still high (Holden and Burton 52). The product at this period still enjoys customer loyalty due to tested and experience with use. However, i n other cycles of a product such as maturity stage, penetration strategy is likely to fail and thus prevent the company from realizing all the intended profits. Understanding the type of market the company is operating in is important in setting the right prices. For an emerging market, the product is still new and customers are still willing to use the product. The company is rolling out this product to an emerging market, where customers are most likely to buy the product regardless of the price. When making my decision regarding the price for the machine, information such as customers’ trust to Whirlpool’s products will be helpful. Trust means that people already know

Chronic and Communicable Diseases Research Paper

Chronic and Communicable Diseases - Research Paper Example Diseases bring problems to the body of a human being, as well as other animals. They affect the body processes from taking place in the normal way. From the infectious diseases perspective, vectors are the agents that transmit organisms that cause diseases (Beaty, 1996). These organisms are responsible for carrying pathogens to different hosts, as they feed or move from one animal to the other. Vectors fall under the category of invertebrate animals and this category of animals comprise the arthropods (Gubler, 1997). It is imperative to note that vertebrates can also act as vectors, which can transmit diseases as invertebrates. For instance, skunks, raccoons and foxes are among the vectors that transmit diseases, despite the fact that they are vertebrates. They can transmit the virus that causes rabies in human beings through a bite. Although the arthropods constitute the largest percentage of the unknown species of animals, they are the most significant disease vectors (Beaty, 1996). Vectors can have a direct or indirect effect on human health. The direct effect of vectors on human health results from tissue infestations, stings and bites from the vectors. On the other hand, the indirect effect results from transmission of organisms causing diseases. The most distinguished vectors of disease are the ticks and mosquitoes, but there are various genera of arthropods, which play a function in the disease of human (Lemon, 2008). Further, the most crucial mode that vectors utilize to transmit the vector-borne diseases is the biological transmission which entails the blood-feeding arthropods. The pathogen reproduces while it lives within the vector arthropod, and the pathogen is passed to the host as the vector feeds on blood from the host (Gubler, 1997). Furthermore, vectors can transmit diseases through mechanical transmission; they carry the disease-causing organisms on their body